Nike Corporation is the leading company in sports product manufacturing. Nike case study helps us know more about how the organization functions. The brand believes in sustainable development and always makes a positive impact on communities. It is known for groundbreaking innovations in the niche of sports products. Nike Corporation has its headquarters in Beaverton, Oregon.
Nike has been a member of Dow Jones Industrial Average since 2013. In March 2020, Nike had a drop in Chinese sales associated with stores’ closure because of the COVID-19 outbreak. This was the first decrease in sales in six years. But they witnessed massive growth in online sales, and the sale grew by 36% in the first quarter of 2020. This has impacted Nike organizational structure as well.
If you have been assigned to write a SWOT and PESTLE analysis of Nike, here are all the steps of writing a well-researched one:
1. Political Factors: This step involves the political implication of the organization. This includes the government’s decisions that impact business, new tax or duty, industry acts, fiscal policies, trade tariffs, consumer protection laws, etc. All these factors influence the organization to a great extent.